Global Warming 2020

You may not be a CEO or working for a large corporation, but if you feel in your soul that you’re going to change the world, read this book. It is a very business-oriented book and it also gets into specific business tactics and strategies that are green for the bottom line and the environment. However, reading about the success of Gary Hirshberg’s “out-of-the-box” (pardon for the cliche) approach will grease the wheels in your head and inspire you to think bigger and more creatively.

The CE-Yo of Stoneyfield Farm Yogurt shares how he built a hugely successful business by implementing ecologically sound practices. The title sums up the book quite well. If you’re already in business and just starting to think about how to be more eco-friendly, Hirshberg presents his solutions in the language of business. It’s tactical, factual and straightforward.

Stirring It Up: How to Make Money and Save the World Overview

A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world’s largest organic yogurt company, Hirshberg’s positive outlook has inspired thousands of people to recognize their ability to make the world a better place.

In Stirring it Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace – “the power of one” – while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years’ experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls `the bad old days’ of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies — printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country’s first organic vending machine — explaining how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

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Customer Reviews

Great introduction to a sustainable way of thinking – Scott Burns – Littleton, Colorado

This was the first book I read on sustainability as so many of them feel intimidating and daunting. This tells an entrepreneurial story in a very entertaining and easy to read way. During the course of reading you recognize not only are you learning something, but the way you think and look at the world starts to change. It stirs your hunger for more knowledge. Downside, makes me feel slightly more guilty to drive my truck.

Inspiring, accessible – and required reading – Suneet K. Bhatt – New York
As a Social Impact Consultant for some time, the standard question I would receive surrounded the idea of balance: how do I balance my requirement to make a profit with my desire to do good. This book provides numerous, practical examples. What I enjoyed most about it was GH’s emphasis on sourcing such ideas and powering such initiatives from the employees within an organization. Sustainability as a concept is, itself, only sustainable, if everyone buys-in. A great read…and GH comes across as incredibly likable. That is something I feel is rare when reading books by an entrepreneur and innovator discussing their own success (Build-a-Bear book is quite similar in that regard).

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